Yup, that went well for Van Moof owners in the Netherlands. Also hipster bikes, the latest model turned out to be of dubious quality and was built using all custom parts. They had fun times getting their ridiculously overpriced bikes repaired after the company went belly up.
It's so shit. There is a kickstarter of an ebike like that and it's worse than you van ever imagine. It's LOUD as fuck and worse in every way than a normal bike.
That's because it's not a bike. It's a sales pitch to silicon valley. Like most tech startups, they want some rich VC dipshit or big tech company to throw millions of dollars at them.