Literally the first time I am hearing about this now.
I hate FB but I think I hate Elon even more, so if Thread kills off Twitter that would be great.
But I have my doubts.
Everyone already hates all the bullshit that FB does and flying under the Meta banner changes nothing. The tech/young/hip demographics needed to get a platform going seem to be distancing themselves away from FB as being an "uncool" company.
Meta has alienated so many people that they are going to have a hard time breeaking into new product categories because people just don't want to use their products unless essentially forced to. Look at their VR headsets. From a hardware perspective they really are quite good, but so many stupid, stupid policy decisions (such as needing a FB account originally) that folks rather do without than deal with them.
People don't understand tech. Instagram is still a trendy app for people and the name change to Meta might have been enough for people to forget that's it's all still Facebook.
Threads seems to be aligning and integrating with Instagram more than anything.