Tell me you're young without telling me you're young.
Paper towels, for most of my life (I'm old AF), were as long as they were wide. Square, they were. Bounty originated select-a-size by perforating them twice as frequently, so they were half as long as wide. Others eventually followed suit and now youngsters think that's how it's always been.
To be fair to OP, they really should've stopped advertising this as a feature years ago. It'd be like if sliced bread was still advertised as "Now sliced for your convenience!" or whatever.
How else am I to tell the difference between a full size and select a size? I buy full size for the garage and select a size for the house they serve two purposes so eliminating the standard size wouldn't be the solution.
It's not a fabric product, still paper towels, just they're made for automotive/shop use. I swear by them and they have no "select-a-size" option. They're also thicker and come apart less than normal paper towels.
And Bounty always claimed to be the most absorbent brand of paper towel, so the move was like saying "you only need half as much of our paper towel compared to other brands."
Not sure how actually absorbent they were; my family always got Brawny.
I saw a documentary about Burly Paper Towels once. One of their most loyal customers got to meet the mascot Chad Sexington. Turns out he was a loser and I heard he's a boozer.