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I'm hoping this will make software publishers target Linux... just not with snaps. Please no.
Beggars can't be choosers.
Vendors can't be locked in. Hard line.
Vendors don't give a shit about Linux.
Unless they're called Microsoft. In that case, they care a lot. Also, PreSonus Studio One is getting ported, DaVinci Resolve runs on Linux, Bitwig, Lightworks has run on Linux for a long while, and we're not even including all the Electron wrappers out there.
No joke though, vendors would have a bit more control - if they used Nix instead of Flatpaks or Snaps :P We could bring the NSIS installer and DRM on Linux in the worst way as well. But, still: DRM dees nuts.
Microsoft is in bed with Canonical though, so Snaps are their preferred method of software delivery.
You do make a good point that there is a decent selection of proprietary software on Linux, but some of these are half-assed attempts (Discord, Zoom, Proton), and the vast majority of vendors are not thinking about Linux at all.