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Netflix Windows app is set to remove its downloads feature, while introducing ads

Netflix has managed to annoy a good number of its users with an announcement about an upcoming update to its Windows 11 (and Windows 10) app: support for adverts and live events will be added, but the ability to download content is being taken away.

Netflix must realize that it's a huge frustration for people who relied on offline downloads to watch content without internet access: on planes, trains, and campsites, and anywhere else where Wi-Fi is unavailable or unreliable.

There's a small chance that Netflix will change its mind if it gets enough complaints, but the streaming service seems determined to add as many money-making features as possible, while taking away genuinely useful ones.

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  • It's possible that the move means Netflix can save some money on licensing, which may cost extra if downloads are included – enabling users to take shows and movies around with them and watch them without an internet connection.

    Maximize profit. Good for them. Never good for us. Never.

    Why is it so terrible to build a company that people love?

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