Humans cannot recognize AI-written reviews - human reviews were often mistaken for AI-generated reviews, and even more frequently, AI-generated reviews were mistaken for human reviews
Online reviews serve as a guide for consumer choice. With advancements in large language models (LLMs) and generative AI, the fast and inexpensive creation of human-like text may threaten the feedback function of online reviews if neither readers nor platforms can differentiate between human-written...
Seems like good old Word Of Mouth where information is relayed among people who know each other in real life, is probably going to make a big comeback for this kind of stuff.
Because if you can't trust any media on the internet being "real" the only trustworthy sources you'll have is the real people in your real life.