It looks like it's a token that will be given to top users of the trading platform, meaning the people who buy and sell apes the most. Assuming this has "value" (lol) this means you can buy and sell an ape at a loss but make up for it by selling the token later.
I'm sorry comrade, but this was a trick. You have revealed yourself to know too much about NFTs so we are taking your phone away and forcing you to touch grass