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How to save culture from the algorithms, with Filterworld author Kyle Chayka

Seven years later, Kyle’s argument is that AirSpace has turned into what he now calls Filterworld, a phrase he uses to describe how algorithmic recommendations have become one of the most dominating forces in culture, and as a result, have pushed society to converge on a kind of soulless sameness in its tastes.

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19 comments

  • While I appreciate this article and those like it, too many of these types of articles don't focus enough on the solution. I expected an article titled "how to save" to offer more solutions to what can be done, but that's mostly left to a single paragraph about being more intentional and thoughtful and "sitting with your own feelings."

    If something isn't done to actually change the consumerist culture and insidious marketing models and data collection practices, we'll have another article like this in another few years, like we have had every few years. We were talking about filter bubbles when I was in high school over ten years ago. It's only gotten worse.

    • I agree with you on most levels, but I think the author is leaving it more up to developers to develop a site that brings back RSS feeds and newsletters to the masses. That the masses are wanting it, but can't find it. I would love an RSS reader that is FOSS for firefox for example, it would solve so many issues for a lot of things. All I can find is something like feedly that is essentially doing the same thing showing what they want you specifically to see.

      I also think the underlying issues are more about the tastemakers being this ephemeral "they" from the masses which can occasionally be overridden, him talking about the creators knowing exactly when people turn away from their content that can be then "fixed", and that the homogenized coffee shop is the norm and authenticity is found by the masses and then ruined. It's a weird flow diagram that is kind of like pre-internet with magazines. Idk, it's a good conversation regardless if he doesn't have the answers.

      • I agree with you on most levels, but I think the author is leaving it more up to developers to develop a site that brings back RSS feeds and newsletters to the masses.

        I've been mulling over the idea of a Fediverse RSS reader (Feediverse?) that would run alongside other services. Lemmy is a link aggregator and having an RSS reader plug-in on the same instance would make sharing links across pretty seamless.

        It would also help address issues like not being able to follow people on Lemmy as you could have a "follow" link that punts the individual's RSS feed over to the reader.

        • I would use it in a heartbeat, that would be fantastic.

          I don't know if you read the entire transcript, but I bolded what I think you might want to see:

          There’s a real tail wagging the dog element of this where you can want to have a different media diet. I have set up RSS readers many times in the past two years. I used to read all of my news in RSS. I used to sit in school, my laptop open, and not pay attention, and go through my RSS reader, and I remember saying to some of my friends, “I finished the internet today,” because I’d read everything in the RSS reader, and there was a great diversity in content. No one thinks that way anymore. You open an RSS reader, you plug your favorite websites into it — candidly, even ours — and you get a bunch of stuff, and some of that stuff is obviously made for SEO, and some of that stuff is obviously made for other platforms.

          And very rarely do you see, “Oh, there’s an audience here that wants to read every article on this website, and that is a package,” but it’s coming back. People want to do that, right? You can see… You have felt that way. I have felt that way. We write articles about RSS readers, and people read them. There’s demand for it. Do you think that demand is ever going to get filled?

          I hope so. I tend to think, “Wasn’t the great promise of Silicon Valley and all these tech startups [that] we are going to give users things that they want?” There’s this thirst for a new form of delivery of content, better curation, more holistic ideas of what we should consume, and I hope that products arise to give us that. I think people are restlessly questing for it right now in RSS, in newsletters, in a parasocial podcast video, whatever ecosystem. But I don’t know. I like internet technology, I like when startups do new stuff. I hope that they take on this challenge and figure it out.

          • I don’t know if you read the entire transcript, but I bolded what I think you might want to see:

            Thanks for flagging that up, there is a lot there beyond just RSS readers and I have been merrily noting down bits that touch on my broader concerns. They mention it early on: "the deterioration of the open web" of which the sidelining of RSS readers is a symptom (after Google Reader died, I migrated to Feedly and have tries some FOSS alternatives but it isn't the same, partly because the Web isn't the same but also I am wary about going all in on a service that could be bought up and/or die at someone else's whims. Why I am looking for Fediverse solutions). With the rise of Big Tech and their social media companies, it felt like all the utopian dreams and energy were funneled into walled gardens and, at the time, that seemed an acceptable compromise to help get the waves of new users online with free and convenient platforms available to help ease them into web life. It's only with the enshittification of social media that it has become clear that it wasn't worth it.

            That's why I am enthusiastic about the Fediverse as it feels like the more natural evolution of the web - as if some clever soul had come along and looked at all the forums and blogs then asked "what if they could talk to each other?" And it's good but it could do better and the things they discuss on their are key - curation and allowing people with niche interests to discover each other. I've been kicking around a few ideas like this for a while on here (most recently a federated Delicious, Fedilicious, which would integrate well with a Fediverse as the latter pumps content in and the former shares and categorises the various links that get discovered) and am now putting in a bit more focus to take notes as I go. So, in that respect, that article was very useful for thinking more broadly on the issue, and raising RSS readers as a good option (newsletters might have to wait).

            • If you remember, I'd love it if you kept us posted on the projects. It sounds like you're on to many somethings.

      • Yeah that's very true about RSS readers and FOSS options and the masses not being able to find them very well despite wanting it. Agreed it's a good quotable conversation to have published. I am just frustrated that we so seldom see talk about what we can do about it, what comes next?

        • I think we're in it, the fediverse ran by instances that are more interested in fostering community than making a buck. There is a need and want for new ways to access the internet, the fediverse is one way that it's being provided. I'm not sure we're ever going to attract the internet tourists, but that's probably a good thing. This is where you go to get away from that.

      • I would love an RSS reader that is FOSS for firefox for example

        I use livemark.

19 comments