While Vision Pro returns were uncommon, many came down to owners not figuring out its spatial computing.
Up to 30% of Apple Vision Pro Returns Are Because Users Don't Get It, Analyst Says::While Vision Pro returns were uncommon, many came down to owners not figuring out its spatial computing.
Frankly, if just 0.3% of buyers return an IT product (especially a novel one) because they "don't get it", that's a massive success in my book. Have you seen users?
Returns are very low. If the tittle talks only about a PERCENTAGE OF that low number, while that percentage being a high number, it is easily confused. Confusion is the goal of the modern journalMARKETINGist
Edit: I will not remove or replace the word tittle. I like it.
Wow, from all the stories of people returning them for all kinds of reasons, I thought the number of returns was way higher.
That's actually a decent piece of information for the article to include IMO.
Following the links it's 20%-30% -- it's about 360-540 users if there were 180,000 sold as the analyst predicted.
I would bet some percentage of those only chose that option because they didn't want to admit they bought it with the intent to return it but it's pointless to speculate without knowing how this compares with other similar product launches.
Right. There were a bunch of streamers advocating just that: free use for a couple weeks, then return. Is suppose it makes more sense if you were a soulless, self-serving streamer, that wants to make a video while cheating the cost