I stopped trusting Enigizer and Duracell when they started marketing shit quality batteries just so they could call their normal ones their "Premium" batteries or whatever, and bump the prices up.
Horrible business practice and truly devastating for the environment.
Fuck them both, don't give them a penny of your money
Ansmann make high quality rechargeable, low self discharge batteries that last a decade in my experience. Worth the extra money
Edit - I should add - Do not buy these from Amazon! They're one if the best brands you can get, so there's a good reason they're half the price there. I got some 2850mah AAs and they lasted one day in a soap dispenser. Fake shite