Skip Navigation

TikTok Is Destroying Itself From the Inside Out

gizmodo.com TikTok Is Destroying Itself From the Inside Out

TikTok is fumbling critical business partnerships and cluttering its app with unpopular features. It could be the beginning of the end.

TikTok Is Destroying Itself From the Inside Out
106

You're viewing a single thread.

106 comments
  • Sounds a bit more like the format is getting very exhausting to people, and more people are recognizing the unhealthy effects.

    So now they need to go the opposite direction to try and fix it

    • Nah, it's just enshittification. Every other video is an ad now and some videos that aren't labeled as ads are just viral marketing ads in disguise. The "for you" page gets exhausting with all these ads, and it's really the only way to discover new content.

      Then there is tiktok live that they heavily push. Tiktok live can be sorta cool, but once the NPCing trend hit, 6 out of 10 live feeds are people unabashedly whoring themselves out for money, another 2 out of the ten are weird live "games" that are just p2p with the in currency gift system, another 10% are live open shops like Pokémon cards or freshwater clams for pearls or shit (which is kinda cool, but there are so many of them) then the last 1 are legitimately interesting live feeds.

      Then it got even worse... they added competitions, which would require a certain amount of high value gifts to be sent by their viewers to obtain cash prizes for hitting certain gifting metrics. This turned almost all of the live feeds into just endless begging.

      Then somehow it got worse... they added "battles" which pit two live feeds against each other. Nowadays it's a lot of Israel v Palestine or Trump V Biden streams. There timed and whoever collects more gifts wins the match. It's really nauseating to be honest...

      It's not people slowly realizing that tiktok is bad, it's just tiktok actively becoming worse. The most frustrating thing is all your favorite videos are lurking somewhere on the site, but you have little control over what comes next and it often takes wading through mountains of shit to find something good.

You've viewed 106 comments.