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Probably real beef!
I was thinking the same thing. It's probably higher quality ingredients than today's shit. I grew up in the 80s and I distinctly remember food tasting better back then. Even shitty TV dinners.
When was the mad cow prion problem in UK beef?
In the United Kingdom, from 1986 to 2015, more than 184,000 cattle were diagnosed with the peak of new cases occurring in 1993.
From https://en.wikipedia.org/wiki/Bovine_spongiform_encephalopathy
I don't know if that affected Ireland, or whether Ireland was importing British beef, but I don't think I'd eat that even if it smelled good, and I wouldn't give it to my dog either
Ireland has had issues with BSE too, even recently.
In 2020, Irish beef destined for export to china was found to be infected, and it resulted in a 3 year ban on Irish beef imports. In 2023, another case was found, and exports have been stopped again.
There have been ~2000 cases since 2001. Way down from the 90s, but it still exists