Reddit Falls Short of Ad Growth Targets Ahead of Likely 2024 IPO
Reddit Falls Short of Ad Growth Targets Ahead of Likely 2024 IPO
If the market for initial public offerings recovers in the new year, one company that aims to go public early on is Reddit. An IPO will put the spotlight on the prospects for Reddit’s advertising business, which has fallen short of ambitious growth targetsoutlined by executives two years ago. ...
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The company I work for spends ads on social media companies for ransomware protection and regularly spend is regularly negative. That means we spend more money on advertising than we do in income. We only do it to maintain some market share but otherwise it's just a pure loss on that platform.
curious, ransomware insurance or what’s the product?
Sorta both I guess. It's mostly designed for recovery protection but on the off chance we can't recover data, we pay out money if we can't. I don't think we would pay out if it's stolen but they will were able to recover the data.
Lots of companies spend more on ads than they make. It's a growth strategy.
Ya, the ROIs are terrible and when we stop our spend on reddit, our sales don't decrease when we cut spend. At least for enterprise level SaaS products, it's basically a donation to their company with no gains.