They're advertising alt-cigarette products, right? Probably from their parent companies alt subsidiary.
I vaguely remember in the '90s they used to have slips like that in the UK. Can't remember if it was advertising or things like "Collect 100 of these tokens, get a 20 pack for free!"
Yeah it says “Heats real tobacco, doesn’t burn” so probably a vape. The big cigarette companies have all bought up companies in the vaping industry in the last years.
That would be false marketing, then. The reason why vapes are much less unhealthy (still unhealthy and wouldn't recommend them for anything except temporary use to quit smoking) than cigarettes is that they DON'T contain tobacco!
There's a big difference between "heated" and "burnt" tobacco. Same as with weed vaporization vs smoking, vaporization is much healthier compared to inhaling burnt plant material.