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Inside the 'arms race' between YouTube and ad blockers

www.engadget.com Inside the 'arms race' between YouTube and ad blockers

YouTube's dramatic content gatekeeping decisions of late have a long history behind them, and there's an equally long history of these defenses being bypassed.

Inside the 'arms race' between YouTube and ad blockers

From the article: “In some ways, the current situation has spurred an arms race. YouTube has inadvertently improved ad blockers, as the new knowledge and techniques gained from innovating within the YouTube platform are also applicable to other ad and tracking systems.”

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  • Thanks to stuff I learned about in the comments of previous posts on lemmy, I no longer see any YouTube ads. I’d say their plans are backfiring.

    • No, their plan is to rollout manifest v3 and most people will accept it.

      • Except if all developers, who are also power users of the internet, switches to another browser which allow ad blockers, all web based apps and websites will shift to work better in Firefox then on Chrome. Then the regular user will also switch.

        • Yup. I’m a web dev. Switched from testing first in Chome to testing first in Firefox a few months ago. And I had been Chrome first for probably 10 years prior. Some of our customers (enterprises) also started deploying/spec for FF by default in the past year.

      • I wonder when Manifest v3 will finally drop since there's no ETA anymore.

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