They've also gone hard on those 10 minute ads that go on and on unless you press skip, which I often can't cause I'm doing dishes or have my hands busy while watching videos.
Also recently I've been getting the prompt to skip an ad, and when I press the skip button, it gives me two more unskipable ads
At some point this has to be counterproductive to their profits. When YouTube had way fewer and shorter ads than now, I spent a lot more of my time there than I do now. They literally drove my eyeballs away by showing too many ads.