Not saying its new. Just was surprised. They probably don't make much from it. Why put it in for a couple pennies (on a corporate level). I didn't think they were that greedy. I honestly hadn't seen this before because I rarely use gmail and have never used the promotions tab.
No we didn't. We learned they were required to offer an 'ad tracking free' experience and that they priced it at $15/month. As that experience only exists as a result of a law suit - we have no idea what a user is worth.
Because they were limited by what they could charge to 'sounds reasonable' and 'unlikely to cause further lawsuits'