Advertiser exodus expected to deeply impact X ad revenue, analysis indicates
Advertiser exodus expected to deeply impact X ad revenue, analysis indicates
Even before major brands like Apple, Disney, and IBM paused their ad spending on X in the wake of Elon Musk's endorsement of an antisemitic post, the
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They've been saying this for what, a year now? I'll believe it when I see it.
The problems at Twitter are profound.
DeSantis's campaign has been plauged by technical issues, as Twitter Spaces cannot support the same kind of streaming traffic that Twitch / Youtube / etc. etc. can support. This means that DeSantis's big online launch party was ruined due to reliance upon Twitter.
This is closer to what I predict and expect to happen. Twitter's bones are solid, Twitter was (emphasis on WAS) one of the best run technology stacks ever back in 2020 or 2019. It will take a lot of effort before that falls apart. Any "legacy" code is likely good.
But you know what's likely to break? New features, new loadouts, and random changes that the new ignorant staff cannot manage. Its one thing to maintain a good website, its a totally different thing to make new features. (Especially when the feature is to get rid of blue checkmarks, I mean to turn old blue-checkmarks into grey checkmarks, I mean allow a $8/month payment for blue checkmarks, I mean to delete old blue-checkmarks from people who haven't moved onto the payment scheme, I mean...)
Technology is about change. Eventually, Twitter cannot change and get updated. Its already happened this year, Twitter Spaces is proof of that. All the new crap this year has fallen flat on its face.
I dunno', they're already having problems keeping tweets sync'd across servers. Several times have I seen a 404 for a tweet that someone else is staring at.
That's a basic server scaling issue. Showing up in Twitter production. I'm not so sure they've even kept the old bones intact.
Well, new stuff includes the new Datacenter that Elon Musk personally moved all those servers into. Even if it was legacy old servers that were working, they're effectively new given the amount of changes that could occur at a new datacenter.
The new staff are not necessary "ignorant". There's a limited amount of work you can do in one day/week/month.
I'm sure they're smart, but its well recognized that they're ignorant.
Ex: there were large scale complaints about being the last person remaining from a team of ~20 and being forced to take care of the servers anyway. They were certainly fine when they were part of a team of 20, but when 19/20 people leave, whoever is left over is best described as "ignorant".
I'm sure they're doing the best that they can, but there's no way one person can know everything that the 19-other-people knew. They are literally incapable of learning all the server details from here on out, because the other 19 people have left the company and are likely not returning phone calls (aka: happily employed elsewhere by now).
I'm not using ignorant as an "insult", but as a fact of life. When 80% of staff leaves in a month, there's no way the remaining 20% of that staff can pickup all the pieces. Knowledge will be lost. Hell, in IT, knowledge is lost even under the best of circumstances. People get called in for projects they did 5 to 10 years ago for advice on a regular basis (documentation is nice, but there's no replacement to just having the programmer who designed the system on speed-dial, somewhere in the firm... to call them when something bad happens). You lose that when 80% of staff is fired and/or quits, doubly-so when they do so before writing all the documents that their replacements will need.