Lol at Apple trying to wiggle its way into everything trying to fool people that they are privacy champs and everyone else using Android is a chump. I have no doubt in my mind that Apple has terabytes of data on every user. And Google maps can be used without signing in, making their argument a moot point
It is worth remembering incentives though. Apple is primarily a hardware company. Most of their revenue comes from iPhones. Google is primarily an ad company that makes money selling ads, and your data.
This obviously doesn't make Apple a privacy champion , but it should be considered. Apple is at least theoretically in a position to push for the privacy of their users, while Google is not.
Apple is also trying to expand is advertising division. It might be nessecary to force companies like this to split but I doubt we will ever get such regulation.
Apple also makes a fair bit of money from its software services such as the Apple subscriptions, which are massive wells of data. I do not find it strange that they care about harvesting data from their users. Every company who offers software services does the same thing.
Google doesn’t sell shit. They sell and target ads. If they sold your data why would people come to them to purchase ads? What advantage would they have?