Stockholm in the late 1980's, H&M just rebranded from "Hennes och Mauritz", people were wearing dark leather jackets as a fashion statement
Stockholm in the late 1980's, H&M just rebranded from "Hennes och Mauritz", people were wearing dark leather jackets as a fashion statement
I posted this previously in !stockholm@lemmy.world, but that community never seemed to pick up any speed, so I hope more people can appreciate this historic tidbit.
This photo (not mine!) is from downtown Stockholm. It takes place in the late 1980's.
To the right, outside of the field of the picture, is an iconic food hall for international cuisine as well as for Swedish fish and crustacean cuisine. To the right, visible in the picture, is "Sergelgången", which is an iconic street in Stockholm between "Hötorget" and "Sergels torg". Also to the left, outside the field of the picture, is the major concert hall (Konserthuset) with its iconic steps that have been graced by both celebrities and random rubes, for warming up in the sun on the otherwise chilly Stockholm streets.
The camera is focused on an iconic Hennes ("hers" in Swedish) store, that was mainly for ladies' fashion. The company that owned Hennes decided to branch out and bought Mauritz, and they ran both ladies' and gentlemen's stores until they brought them together as "Hennes & Mauritz". They were known for poorly made clothes that broke or got broken after a few uses and washes. Their zippers were nationally shamed as proper trash fashion as they broke after one use. Basically, in Sweden they were known for youth or "poor mans" clothes. Popular among students, but once their buyres could afford decent clothes, these went to a land fill (as even the second hand stores refused to stock this crap).
When they decided to go international, they rebranded as H&M, and later HM.
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The papers (and magazines) mainly printed in B&W. This is, as far as I know, a professional shoot as it was done with a higher resolution than many pics from then.
The colour photos my family took from this time need to be severely colour adjusted to not look as depressing milque/grey/beige colours when we scan them.
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In the 80's, unless you were very well-off and had both fancy cameras and developing studios/places, B&W films would give you a sharper and cleaner image while colour from consumer cameras would be very low res and spotty (I won't go into different formats and resolutions, this is REALLY not my area). You have to remember that photo developing was still manual, and even if you had a good camera, in Sweden you'd be paying $2 - $10 per picture if you went to a good photo developer. A lot of the "sharper" colour photos were either post-development improved (with some fake editing) or from exceedingly expensive cameras. Some were even altered to look like colour photos even though they weren't originally (if I had access to poor princess Di's photos that I had from the 80's/90's I could show some really poor samples, but alas I do not have them available any more. I hate paparazzis.).
Most Swedish newspaper photographers opted to go for B&W as it had the sharpest developed photos and were good "time prints" for "what is it like today?" in the industry. By mid-to-late 90's, the digital cameras had caught on and had 480x320 and then even better pixel resolution with good colour conversions, which were considered great for consumers for that time. But for merchandise, ads and newspapers they were still poor. Colour photo films had caught on properly however (and some really really expensive digital cameras that were marvelled at) and there were more places that could develop them into prints.
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