"With the 'plenty of feedback' the company received following the leak, Sievert said that T-Mobile has learned that this 'particular test sell isn't something that our customers are going to love.'"
Who the fuck "loves" paying more for the same service? Why isn't that painfully obvious? How can I get a job making such braindead decisions for ridiculous amounts of money?
Plan a change that's obviously bad for customers but good for profit
Hope no one notices
When people notice, try to spin it as a positive
If 3 fails, determine if enough people would leave to care
If you'll lose money, walk it back and act like you're acting in the interest of your customers by canceling the change that only the company wanted in the first place
4 and 5 are optional if you're actually a monopoly.
But didn't you hear? It's not a price increase! It's just a switch to a different plan that gives you the same service and incidentally happens to cost more. Totally different!
I mean to be fair the plan I would have been migrated to does include more, like Netflix. I just don't want those extras and it wouldn't be worth it regardless.
Go into PR. You just need to be fine having feces pouring out of your mouth 24/7 as you lie, then try to cover it up to minimize the damage, but because every company is doing it it's "normal" and a "critical business function".