Honestly I feel like people would pay more for a simple windowsOS, no spyware, no ads, just fucking works as an OS. I already switched to Linux but some people haven't or can't at the moment.
I would also like one that isn't: "this is the last one I promise. Oops I released another windows like 3 years into it. Guess what gamers, you need it or you can't get future improvements."
There's not enough money in one time purchase products, always have to forcibly push everyone into an ecosystem focused on subscription and make it difficult to escape from.
The odd part is that I am sure many people and businesses would not mind paying a subscription to keep there existing windows (whatever that happens to be) up to date. It would be way cheaper then making a new OS every few years.
But then they might have to accept that the technology is maturing overall....
I could see a subscription model for windows as well but one of the biggest problem would be OEM installs in laptops as even the normies would think twice about buying a new device that comes with subscription built in. Maybe they would lock some features behind payment and make the locked down version free or those snakes will figure something even worse.
They've already done that previously, years ago I had a 'notebook' with a version of Windows 7 where all options were ridiculously limited unless you upgraded. Would never have bought the thing if I'd known.