It's not like most of them are cartoon villains who cackle and rub their hands together, jerking off at the thought of inflicting pain upon the poor.
It's more that they're sociopaths that don't give a fuck about it. And to whatever extent they or their lackeys DO have any humanity, they insulate themselves from the effects of their actions through many layers of management, outsourcing, etc.
And perhaps some of the smaller fries only do care about their business, but what's good for their business generally is good for the capitalist class. They donate to lobbyist groups that further the interests of the whole capitalist class, whether they are acting purely in their "own" interests. They lobby for local ordinances and tax breaks that achieve the same goal. You get the idea.
These groups and those that work with them are probably closer to cartoon villains though.
"The capitalist class doesn't exist, business owners merely all act in their own material interests which just happens to be in opposition to the material interests of their workers. Sure, they have all the money and power to influence the state to preserve the system in a form that is advantageous to them, but they're technically not colluding every time so I'm clearly smarter than Marx."