It was designed to blend in with the search results. It's the same shitty design as the sponsored results appearing like they were the first few results of your Google or Bing search, or ads appearing as unread emails in Gmail or Hotmail.
Yeah, I get it, I am just saying that companies have been doing that for a long time now, and we gotta just be computer literate enough to discern the difference. It's shitty, I agree