Apple allegedly arguing iMessage isn't big enough to be EU gatekeeper service
Apple allegedly arguing iMessage isn't big enough to be EU gatekeeper service
With just days to go before the European Union's Digital Markets Act designates gatekeepers, Apple is allegedly arguing iMessage isn't popular enough to be classified as a gatekeeper service.
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They don’t believe that for a second. They just want to keep that lock in.
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I don’t know anyone in the UK that actually uses it as iMessage and not just as the SMS app.
I think this goes back to the time of 3G pay monthly SIMs (before the iPhone) that would come with unlimited data, but limited texts. That pushed people to use apps like WhatsApp that basically just allowed unlimited texts.
If what you and others are saying is true, that only a small number use iMessage, then that supports Apple’s claim and there’s no need to open it since not many people use it.
Well that is the problem for Apple, the app is not used as iMessage but it is used as the SMS app and therefore it has by the definition of the law a huge userbase. Also business still use SMS at a reasonable rate so monthly active users as a KPI is also high.
Welcome onboard mate. 📱