As ‘Buy Canadian’ surges, companies trip over ‘maple-washing’ mistakes
As ‘Buy Canadian’ surges, companies trip over ‘maple-washing’ mistakes
www.theglobeandmail.com
As ‘Buy Canadian’ surges, companies trip over ‘maple-washing’ mistakes
12 comments
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Name and shame!
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OK, I'll start:
It's a little thing, but Fresh Co. labels a ton of produce as "Mexico or the US". That seems a bit shady in my books, so I'll just assume that means it's from the US.
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I see the same at NoFrills as well, but if you look at the actual produce stickers instead of the bin labels it will tell you the specific country.
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Chef's Plate started putting stickers on their boxes saying "Produced in Canada" and below it basically says 'from international ingredients'.
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This sort od shit? Jail the marketing director who signed off on this and see how fast that lying shit stops...
Jailing managers and directors n that break the law fixes this, please start locking them up, just like you do with the rest of us plebs.
LOCK THEM UP
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This seems a bit extreme, especially given that nothing illegal has happened.
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In the political environment we're in right now it pays to claim you're Canadian. If you make that claim while you're not, you're committing fraud. If I commit fraud, I go to jail. If a CEO decides to commit fraud he.....?
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Is it produced in Canada? If so, that's not fraud.
A lot of things are produced in Canada with non Canadian ingredients. Pointing out the former while still having the latter information isn't fraud. It's barely even being misleading.
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Hear, hear, we want names! Who are these double-dealing little shits?
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12 comments