The ads are a window into a blatantly illegal underground economy that Meta is not only failing to moderate, but is actively profiting from and injecting into users’ feeds.
I went on Edge, logged into Facebook, then proceeded to google various horse related things and visit the resulting websits. Now my ads are all about horses. I don't own a horse, never been especially into them. But they're nice and inoffensive in my feed.
It's not a honeypot. It's a genuine company. I am not sure if what they do is actually helping anyone but to my knowledge the treatments are pretty expensive.
Yeah I get a lot of those as well. Anxiety, ADHD, and autism stuff mostly. I keep shooting down the ads as I suffer from none of these things. No idea why it keeps pushing that crap.