Hexbear started during the 2020 BLM protests, where cops were using social media and internet presence to track down activists. They are still doing this, but with less vigor than when police stations were burning down.
This included things like using tattoos on naked bodies, etsy store receipts etc.
Just before the r/cth ban, there was also a problem with chasers and leering objectification, and steps were taken to reduce thirst-posting and the like.
These things combined means that people don't post selfies or direct identifying information. People post their pets and artwork, but I know I have to make a decision about where and when I post things to make things non-trivial for cops or random chuds. I feel like a unique pet name, breed, and rough region could be enough to track someone down.
Even so, I think I'm bad at it. I feel like if someone knew me and read everything on hexbear they could ID me pretty easily (and I know multiple people in person on hexbear, but we've never exchanged usernames).
Idk if there are any hard and fast rules beyond the selfies and direct ID though. I should burn this account.
That's pretty much my reason for never posting any of my overwhelmingly cute animals. Plus if I was in their position I wouldn't want them posting my pictures online, no matter how cute I look.