And guess what, that works.
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From my experience working in retail I've seen people say out loud something like "oh, it's only 4 dollars!" When the sticker says $4.99. This shit apparently works on a lot of people for some reason.
This is my neighbor all the time.
Like dude, round up!
I think I've heard a couple people do this. One directly in response to me saying it was $5 lol.
I do that with gas, but everybody knows the .9 cents are implied.