That reminds me of that new game show with Shaq... they stop the fucking show and thank a sponsor for a freebie answer. Like, you can see the light leave the host's eyes as she says "thanks, Pepsi..." when the show stops for the sponsor event.
The entire show grinds to a halt and the host says something like "Now it's time for a refreshing chance at a do-over thanks to our friends at (sponsor). Thanks, (sponsor)." And the guest can take the free answer or not.