But, for that to work, as a company, you have to actually care about the user. Shareholders and project goals are what they care about. Well. Mostly shareholders.
I'm a shareholder and I don't have the feeling the companies I own stock of care much about me. I have the feeling they care most about the CEOs, which are usually some rich friends of the companies founders. We can vote on the CEOs pay though, but the options are limited. If we don't agree with them pocketing all the money, they can just run the company into the ground until our stock is worthless.