Reading the article it does not strike me as burning political capital necessarily. If the "hurr durr Brexit" crowd needs to be slow boiled into reintegrating into the EU, then this is also in the interest of the EU as a whole.
And so far the EU played it quite well, being the "more adult" party to the whole Brexit fiasco. Given the fast shift of global power and the potential ramifications of a second Trump presidency for the security architecture of the EU, reintegrating Britain is more important than ever before.
Yeah nobody cares. Brits have a stereotype for getting super drunk and jumping off of balconies which annoy people but overall nobody would really care.